The mobile device revolution has taken communication to the next level. An overwhelming number of email users now access their mails through their mobile phones. As per comScore 2013 figures, more than 145 million Americans own smartphones, and the numbers keep growing with each passing month.

An interesting fact is that sending and receiving mails continues to be the dominant activity on smartphones – exceeding the number of people who surf the Internet via mobile phones or those who access social media networks through their mobile devices. This effectively means that there is a major opportunity to promote your medical or dental practice to potential patients through mobile-friendly medical email marketing.

A large number of emails today are not specifically optimized for viewing and responding over the mobile phones. Sometimes the email will not fit into the screen space, and the user may have to move things around just to read the mail. Many users typically enlarge the viewing size in order to read mails more comfortably. You need to create targeted mobile-friendly emails for more impact.

If you are using email marketing to send mails to people who do not know you personally, you need to have a compelling subject line. It should arouse their curiosity enough to open your mail. Otherwise a majority of people may simply ignore the mail from an unknown source. Give people the option to unsubscribe from your email service, if you plan to send mails to them periodically.

Responsive email design can be used through your email service provider or with help from a technical expert. This will ensure that the reader’s experience is optimized irrespective of their choice of mobile platform or mobile device. Make your emails attractive by including an image or a video. These can be viewed easily over mobile phones, and a compelling picture can say more than a thousand words about your healthcare practice.